Overview

The 2022 releases strengthened platform security and tracking capabilities with more granular controls for media buying, streamlined mobile access, and expanded integration options. Major milestones included the introduction of "Soft Caps," Google Ads integration, and enhanced postback flexibility that gave networks and advertisers more control over traffic management.

November 22, 2022

v3.2.0 Feature Release Notes

• Added the ability for networks to apply "Soft Caps" that notify you when a cap is reached instead of blocking excess traffic.
• Payment Status column added to Partners - Invoices to display whether invoices paid via payment integration (Tipalti, Veem, Paypal, etc.) are "complete," "in progress," or "not initiated".
• Added the option to download email creative files in .txt, .html or all (.zip) formats in Network and Partner Portals.
• Added the ability to filter the Conversion Report by Event Name (**Filter must also be applied for at least one offer).
• Partner Billing Settings now displays the VAT Percentage field directly underneath the Tax ID / VAT or SSN field.
• Reporting filters now use text wrapping to display offer names on two lines in order to avoid cutting off excess characters.
• Added columns for Date Created and Last Modification to the Partner Referral overview.
• Implemented a maximum number of 50 displayable rows for dashboard cards and 100 rows for all other tables and reports.
• Fixed formatting issues with mobile responsiveness.

October 4, 2022

v3.1.0 Feature Release Notes

• Security section added to Control Center, including API Key management.
• Traffic Sources configuration now includes toggle for Postback URL association.
• Column added in Partners > Manage to indicate whether partner is payable or non-payable in Tipalti.
• "Is Payable" is now available as criteria for creating a Recipient List for Direct Messages.
• Facebook and TikTok Integrations are now accessible from the Network Portal under Control Center > Integrations > Media Buying.
• "EverXChange" and "EXC" have been replaced with "Marketplace" throughout the platform.
• Performance Graph on Dashboard now displays Today vs. Yesterday stats.
• Offer Description now displayed on first tab of General card.
• Date selector optimized for mobile.

July 18, 2022

v3.0.1 Feature Release Notes

• Google Ads Integration (Beta) now available, sending data directly from Everflow to your GADS account for better media buy optimization.
• Link Generator, available in both Network and Partner UIs, now includes encryption option for parameters appended to redirect partner tracking links.
• VAT (European Union Value Added Tax) can now be included in default and partner-specific billing details, and is displayed on partner invoice.
• Reconciliation conversions now include Conversion IP as a data point.

April 2022

v3.2.0 Hotfix Release Notes

• Google Ads Integration now available in the Partner UI.
• Source-identifier now supported for SKAN 4.0.
• Tracking & Asset Generator added to the Partner UI, which allows your partners to pull creative assets, coupon codes and tracking links, either for specific offer(s) or all offers.
• Added the ability to generate QR codes in bulk from the Tracking & Asset Generator and via API.
• Added the TikTok Properties section for passing Payout Amount (or other values) into TikTok.
• Multi-Factor Authentication now supports SMS.
• New security feature sends an email to a user when a new browser login is detected in the Network UI.
• New security feature sends an email to network administrators whenever a new network API key is created.
• Ability for Partners to disable notifications for offer application status (approved or rejected).
• Organic Traffic can now be tracked using our JS SDK.
• Payment Status (Complete, In-Progress, Not initiated) is now viewable in Partners - Invoices.
• Several macros added for more personalization on the Custom Card.
• Ability to download 'From' & 'Subject' lines for email creatives at the offer level.
• Global setting allows networks to expose sale_amount in the Partner UI.
• Filter added for Delivery Method in Partners - Postbacks.
• Referral Report has been reorganized and updated with additional data points.
• Thumbnail added for HTML/Email creatives.